Observation can actually help an organization gain insight on what a consumer really needs. There is less of a bias as a outcome of customers are simply performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking road style Fashion & Online Shop news photographs of individuals, the patron did not get dressed within the morning figuring out that would have their picture taken essentially. Through remark patterns can be seen, helping development forecasters know what their target market needs and wants.